All images copyright Eric Kelley Photography 2011.Work with the ownership and operating teams for the three businesses to define, develop and implement coordinated social media and direct customer marketing strategies and tactical campaigns.

Pippin Hill Farm & Vineyards – www.www.pippinhillfarm.com
Easton Events – Charlottesville & Charleston – www.eastonevents.com
Zero George Street – Charleston – www.zerogeorge.com

The initial focus will be Pippin Hill, as 2013 is a critical stabilized operating year, and will benefit from a sophisticated e-marketing plan that capitalizes on the multi-faceted products – Events, Wines and our Food.

Zero George priorities are working with website developer on the blog, packages, photo content, seasonal messaging.

Easton priorities are refining the blogging content and ramping up the Charleston office with focus on the high-end wedding market. Photography and innovative local connections to lend credibility with the destination searches.

Manage the SEO program: 
– Define, implement and measure Google ad words campaigns
– Refine campaigns based on completion of set criteria–defined ‘goals’ with measurable ROI analysis
– Goal is to focus on growing organic search – less dependency on paid search

Implement best practices in Social Media Marketing:
– Cross platform content for Facebook, Twitter, Yelp, YouTube, key travel sites – Trip Advisor, Specialized industry blogs – food & wine, travel, weddings
– Inbound marketing – innovative content targeted to defined interests, enhanced with photos, video and designed to elicit response and referrals
– Define and develop ‘call to action’ tactics – measure response and adjust strategy
– Twitter – cohesive strategy and content management; reach out to wine & food enthusiasts to develop a following; network development and mining for high-value followers; goal is consistent and engaged interaction
– YouTube – video marketing – shooting for virality. Optimize for social sharing and search; 30-60-90 second engagement; product information; behind the scenes with key personnel – interviews; promotional events; video news releases; keyword tags & titles, embeddable, post x-platform, branded, linked

Website Management:
– Assist with site enhancements and new content strategies
– Optimization of landing pages, working with Blue Ion
– Integration of Facebook like box on landing pages
– Focus on highlighting press articles, photography, journals
– Blog Management – creation of The Journal with distinctive content platforms, based on each business products and services. Cross platform for the social media

Administer Marketing Database:
– Manage the Newsletter program, including customer sign up programs – online and written sign up from businesses
– Administer the Mail Chimp database
– Work with Marketing Committee to gather monthly content for Newsletter

Marketing Budget:
Administer the organization’s Marketing Operations budget for:
– Website development
– Graphic design elements
– Printed materials
– Sponsored promotional events

Job specification of Marketing Manager:
BS/BA in Marketing or related field
Minimum of 4 years marketing experience at a small to mid-size professional services organization
Experience with new media and web design
Detail-oriented with the ability to manage projects from inception through execution
Excellent communication skills, both verbal and written
A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
Entrepreneurial, self-starter with hands-on approach

If interested, please send resume and cover letter to info@www.pippinhillfarm.com

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